To help implement the vision, Development Strategies was called on to forecast market demand, evaluate the economic feasibility of the proposed development, provide a cost-benefit analysis that illustrated the tax implications for local and state government, complete a blight study and evaluate the potential “net new” revenues that would be created.
The initial phase of development–a 100,000 square feet dining, entertainment, retail and Cardinals Hall of Fame and Museum structure–opened in 2014 along with an outdoor beer garden and recreation plaza located on the site of the former Busch Stadium infield.
The $260 million phase two expansion including One Cardinal Way luxury apartment high-rise, Live! By Loews hotel, and PWC office tower was completed in 2020. The 29-story One Cardinal Way tower maintains 100% occupancy.
When all phases are completed, the development is projected to include up to 1,100,000 square feet of commercial space (consisting of office, retail, entertainment and restaurant space), structured parking and up to 250 residential units.