Hampton, Virginia, Demographic and Retail Study
Hampton sits at the southern end of a peninsula that stretches north through Newport News to Williamsburg. Across the wide Hampton Roads Bay to the south are Norfolk and Virginia Beach. Hampton’s retail challenge is this location. It’s the center of the region, but the bay severely restricts market access from the south while there are many competitive retail areas to the north. Development Strategies evaluated a range of shopper segments (residents, visitors, military, students—and various subsets) to help city officials create a better marketing and retail attraction strategy. This link discusses one of the more successful efforts of Hampton to improve its retail competitiveness.
Read more from Amy Jordan, Redevelopment Manager for the City of Hampton Economic Development, here.